Website Conversion Rate Formula

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Website Conversion Rate is the percentage of users who take the desired action. The example of conversion rate is the percentage of website visitors who buy something on the site. Check FAQs
CR=(TGCnvis)100
CR - Website Conversion Rate?TGC - Total Goal Completion?nvis - Number of Visits?

Website Conversion Rate Example

With values
With units
Only example

Here is how the Website Conversion Rate equation looks like with Values.

Here is how the Website Conversion Rate equation looks like with Units.

Here is how the Website Conversion Rate equation looks like.

40Edit=(200Edit500Edit)100
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Website Conversion Rate Solution

Follow our step by step solution on how to calculate Website Conversion Rate?

FIRST Step Consider the formula
CR=(TGCnvis)100
Next Step Substitute values of Variables
CR=(200500)100
Next Step Prepare to Evaluate
CR=(200500)100
LAST Step Evaluate
CR=40

Website Conversion Rate Formula Elements

Variables
Website Conversion Rate
Website Conversion Rate is the percentage of users who take the desired action. The example of conversion rate is the percentage of website visitors who buy something on the site.
Symbol: CR
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Total Goal Completion
Total Goal Completion is the total number of visitors who have completed all elements defined for a particular goal.
Symbol: TGC
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Number of Visits
Number of Visits is the total visits by the visitors who arrive at your web site and proceeds to browse.
Symbol: nvis
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.

Other formulas in Marketing Metrics category

​Go Compound Annual Growth Rate
CAGR=(((EVSV)1ny)-1)100
​Go Customer Selling Price
CSP=CP+(PM%CP)
​Go EBIT
EBIT=R-OPEX
​Go Market Penetration
MP=(nTP)100

How to Evaluate Website Conversion Rate?

Website Conversion Rate evaluator uses Website Conversion Rate = (Total Goal Completion/Number of Visits)*100 to evaluate the Website Conversion Rate, Website Conversion Rate is the percentage of users who take the desired action. The example of conversion rate is the percentage of website visitors who buy something on the site. Website Conversion Rate is denoted by CR symbol.

How to evaluate Website Conversion Rate using this online evaluator? To use this online evaluator for Website Conversion Rate, enter Total Goal Completion (TGC) & Number of Visits (nvis) and hit the calculate button.

FAQs on Website Conversion Rate

What is the formula to find Website Conversion Rate?
The formula of Website Conversion Rate is expressed as Website Conversion Rate = (Total Goal Completion/Number of Visits)*100. Here is an example- 40 = (200/500)*100.
How to calculate Website Conversion Rate?
With Total Goal Completion (TGC) & Number of Visits (nvis) we can find Website Conversion Rate using the formula - Website Conversion Rate = (Total Goal Completion/Number of Visits)*100.
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