Market Penetration Formula

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Market Penetration refers to the successful selling of a product or service in a specific market. Check FAQs
MP=(nTP)100
MP - Market Penetration?n - Customers?TP - Total Population?

Market Penetration Example

With values
With units
Only example

Here is how the Market Penetration equation looks like with Values.

Here is how the Market Penetration equation looks like with Units.

Here is how the Market Penetration equation looks like.

30Edit=(30000Edit100000Edit)100
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Market Penetration Solution

Follow our step by step solution on how to calculate Market Penetration?

FIRST Step Consider the formula
MP=(nTP)100
Next Step Substitute values of Variables
MP=(30000100000)100
Next Step Prepare to Evaluate
MP=(30000100000)100
LAST Step Evaluate
MP=30

Market Penetration Formula Elements

Variables
Market Penetration
Market Penetration refers to the successful selling of a product or service in a specific market.
Symbol: MP
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Customers
Customers refers to the people who have purchased the product in the category.
Symbol: n
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Total Population
Total Population refers to the total market size existing in the economy.
Symbol: TP
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.

Other formulas in Marketing Metrics category

​Go Compound Annual Growth Rate
CAGR=(((EVSV)1ny)-1)100
​Go Customer Selling Price
CSP=CP+(PM%CP)
​Go EBIT
EBIT=R-OPEX
​Go Revenue Share of Requirements
RSreq=BpurchasesCpurchased

How to Evaluate Market Penetration?

Market Penetration evaluator uses Market Penetration = (Customers/Total Population)*100 to evaluate the Market Penetration, Market Penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market Penetration is denoted by MP symbol.

How to evaluate Market Penetration using this online evaluator? To use this online evaluator for Market Penetration, enter Customers (n) & Total Population (TP) and hit the calculate button.

FAQs on Market Penetration

What is the formula to find Market Penetration?
The formula of Market Penetration is expressed as Market Penetration = (Customers/Total Population)*100. Here is an example- 20 = (30000/100000)*100.
How to calculate Market Penetration?
With Customers (n) & Total Population (TP) we can find Market Penetration using the formula - Market Penetration = (Customers/Total Population)*100.
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