Market Penetration evaluator uses Market Penetration = (Customers/Total Population)*100 to evaluate the Market Penetration, Market Penetration is a measure of how much a product or service is being used by customers compared to the total estimated market for that product or service. Market Penetration is denoted by MP symbol.
How to evaluate Market Penetration using this online evaluator? To use this online evaluator for Market Penetration, enter Customers (n) & Total Population (TP) and hit the calculate button.