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Category Development Index Formula

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A Category Development Index (CDI) measures the sales performance of a category of goods or services within a specific group, compared with its average performance among all consumers. Check FAQs
CDI=(PCSTMS)⋅100
CDI - Category Development Index?PCS - Total Product Category Sales in Market?TMS - Total Market Segment?

Category Development Index Example

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With units
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Here is how the Category Development Index equation looks like with Values.

Here is how the Category Development Index equation looks like with Units.

Here is how the Category Development Index equation looks like.

66.6667Edit=(10Edit15Edit)⋅100
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HomeIcon Home » Category Financial » Category Business » Category Business Metrics » fx Category Development Index

Category Development Index Solution

Follow our step by step solution on how to calculate Category Development Index?

FIRST Step Consider the formula
CDI=(PCSTMS)⋅100
Next Step Substitute values of Variables
∴ CDI=(1015)⋅100
Next Step Prepare to Evaluate
∴ CDI=(1015)⋅100
Next Step Evaluate
∴CDI=66.6666666666667
LAST Step Rounding Answer
∴CDI=66.6667

Category Development Index Formula Elements

Variables
Category Development Index
A Category Development Index (CDI) measures the sales performance of a category of goods or services within a specific group, compared with its average performance among all consumers.
Symbol: CDI
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Formulas to find Category Development IndexOpen Variable
Total Product Category Sales in Market
Total Product Category Sales in Market refers to the category sales in a market segment.
Symbol: PCS
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Formulas to find Total Product Category Sales in MarketOpen Variable
Total Market Segment
Total Market Segment refers to the segment population in the market.
Symbol: TMS
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Formulas to find Total Market SegmentOpen Variable

Other formulas in Marketing Metrics category

​Go Market Penetration
MP=(nTP)⋅100
​Go Revenue Market Share
RMS=(SRTMR)⋅100
​Go Brand Penetration
BP=(nTP)⋅100
​Go Revenue Share of Requirements
RSreq=BpurchasesCpurchased

How to Evaluate Category Development Index?

Category Development Index evaluator uses Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100 to evaluate the Category Development Index, The Category Development Index is technically a ratio of sales of a category in a market segment and the total sales of that category for the entire market. Category Development Index is denoted by CDI symbol.

How to evaluate Category Development Index using this online evaluator? To use this online evaluator for Category Development Index, enter Total Product Category Sales in Market (PCS) & Total Market Segment (TMS) and hit the calculate button.

FAQs on Category Development Index

What is the formula to find Category Development Index?
The formula of Category Development Index is expressed as Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100. Here is an example- 66.66667 = (10/15)*100.
How to calculate Category Development Index?
With Total Product Category Sales in Market (PCS) & Total Market Segment (TMS) we can find Category Development Index using the formula - Category Development Index = (Total Product Category Sales in Market/Total Market Segment)*100.
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