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Brand Penetration Formula

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Brand Penetration is a measure of brand (or category) popularity. Check FAQs

B P = (\frac{n}{TP}) \cdot 100

B_P - Brand Penetration?n - Customers?TP - Total Population?

Brand Penetration Example

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Here is how the Brand Penetration equation looks like with Values.

Here is how the Brand Penetration equation looks like with Units.

Here is how the Brand Penetration equation looks like.

30 = (\frac{30000}{100000}) \cdot 100

30 = (\frac{30000}{100000}) \cdot 100

30 = (\frac{30000}{100000}) \cdot 100

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Brand Penetration Solution

Follow our step by step solution on how to calculate Brand Penetration?

FIRST Step Consider the formula

B P = (\frac{n}{TP}) \cdot 100

Next Step Substitute values of Variables

∴

B P = (\frac{30000}{100000}) \cdot 100

Next Step Prepare to Evaluate

∴

B P = (\frac{30000}{100000}) \cdot 100

LAST Step Evaluate

∴

B P = 30

Brand Penetration Formula Elements

Variables

Brand Penetration

Brand Penetration is a measure of brand (or category) popularity.

Symbol: B_P

Measurement: NAUnit: Unitless

Note: Value should be greater than 0.

Formulas to find Brand Penetration

Customers

Customers refers to the people who have purchased the product in the category.

Symbol: n

Measurement: NAUnit: Unitless

Note: Value should be greater than 0.

Formulas to find Customers

Total Population

Total Population refers to the total market size existing in the economy.

Symbol: TP

Measurement: NAUnit: Unitless

Note: Value should be greater than 0.

Formulas to find Total Population

Other formulas in Marketing Metrics category

Go Market Penetration

MP = (\frac{n}{TP}) \cdot 100

Go Revenue Market Share

RMS = (\frac{SR}{TMR}) \cdot 100

Go Revenue Share of Requirements

RS req = \frac{B purchases}{C purchased}

Go Category Development Index

CDI = (\frac{PCS}{TMS}) \cdot 100

How to Evaluate Brand Penetration?

Brand Penetration evaluator uses Brand Penetration = (Customers/Total Population)*100 to evaluate the Brand Penetration, Brand Penetration is defined as the number of people who buy a particular brand over a specific period of time divided by the size of the concerned market’s population. Brand Penetration is denoted by B_P symbol.

How to evaluate Brand Penetration using this online evaluator? To use this online evaluator for Brand Penetration, enter Customers (n) & Total Population (TP) and hit the calculate button.

FAQs on Brand Penetration

What is the formula to find Brand Penetration?

The formula of Brand Penetration is expressed as Brand Penetration = (Customers/Total Population)*100. Here is an example- 30 = (30000/100000)*100.

How to calculate Brand Penetration?

With Customers (n) & Total Population (TP) we can find Brand Penetration using the formula - Brand Penetration = (Customers/Total Population)*100.

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Brand Penetration Formula

Brand Penetration Example

Brand Penetration Solution

Brand Penetration Formula Elements

Other formulas in Marketing Metrics category

How to Evaluate Brand Penetration?

FAQs on Brand Penetration

Variable Name