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Brand Development Index Formula

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A Brand Development Index (BDI) is a ratio that shows the level of a brand's performance in a defined segment of customers. Check FAQs
BDI=(STMS)⋅100
BDI - Brand Development Index?S - Brand Sales Percentage?TMS - Total Market Segment?

Brand Development Index Example

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With units
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Here is how the Brand Development Index equation looks like with Values.

Here is how the Brand Development Index equation looks like with Units.

Here is how the Brand Development Index equation looks like.

166.6667Edit=(25Edit15Edit)⋅100
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HomeIcon Home » Category Financial » Category Business » Category Business Metrics » fx Brand Development Index

Brand Development Index Solution

Follow our step by step solution on how to calculate Brand Development Index?

FIRST Step Consider the formula
BDI=(STMS)⋅100
Next Step Substitute values of Variables
∴ BDI=(2515)⋅100
Next Step Prepare to Evaluate
∴ BDI=(2515)⋅100
Next Step Evaluate
∴BDI=166.666666666667
LAST Step Rounding Answer
∴BDI=166.6667

Brand Development Index Formula Elements

Variables
Brand Development Index
A Brand Development Index (BDI) is a ratio that shows the level of a brand's performance in a defined segment of customers.
Symbol: BDI
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Formulas to find Brand Development IndexOpen Variable
Brand Sales Percentage
Brand Sales Percentage refers to the percentage of sales of a certain item contributing to an organization's total sales.
Symbol: S
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Formulas to find Brand Sales PercentageOpen Variable
Total Market Segment
Total Market Segment refers to the segment population in the market.
Symbol: TMS
Measurement: NAUnit: Unitless
Note: Value should be greater than 0.
Formulas to find Total Market SegmentOpen Variable

Other formulas in Marketing Metrics category

​Go Compound Annual Growth Rate
CAGR=(((EVSV)1ny)-1)⋅100
​Go Customer Selling Price
CSP=CP+(PM%⋅CP)
​Go EBIT
EBIT=R-OPEX
​Go Market Penetration
MP=(nTP)⋅100

How to Evaluate Brand Development Index?

Brand Development Index evaluator uses Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100 to evaluate the Brand Development Index, The Brand Development Index formula can be vital in developing audience segmentation, targeting strategy, and a company's positioning. It gives the measure of the brand with respect to its market and number of consumers. Brand Development Index is denoted by BDI symbol.

How to evaluate Brand Development Index using this online evaluator? To use this online evaluator for Brand Development Index, enter Brand Sales Percentage (S) & Total Market Segment (TMS) and hit the calculate button.

FAQs on Brand Development Index

What is the formula to find Brand Development Index?
The formula of Brand Development Index is expressed as Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100. Here is an example- 166.6667 = (25/15)*100.
How to calculate Brand Development Index?
With Brand Sales Percentage (S) & Total Market Segment (TMS) we can find Brand Development Index using the formula - Brand Development Index = (Brand Sales Percentage/Total Market Segment)*100.
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