Total Population in Business Metrics Formulas

Total Population refers to the total market size existing in the economy. And is denoted by TP.

Business Metrics formulas that make use of Total Population

fxMarket PenetrationGo

fxBrand PenetrationGo

What is the Total Population?

Total Population refers to the total market size existing in the economy.

Can the Total Population be negative?

{YesorNo}, the Total Population, measured in {OutputVariableMeasurementName} {CanorCannot} be negative.

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