Total Category Purchased by Brand Buyers in Business Metrics Formulas

Total Category Purchased by Brand Buyers refers to the different products purchased by customers in a brand. And is denoted by C_purchased.

Business Metrics formulas that make use of Total Category Purchased by Brand Buyers

fxRevenue Share of RequirementsGo

What is the Total Category Purchased by Brand Buyers?

Total Category Purchased by Brand Buyers refers to the different products purchased by customers in a brand.

Can the Total Category Purchased by Brand Buyers be negative?

{YesorNo}, the Total Category Purchased by Brand Buyers, measured in {OutputVariableMeasurementName} {CanorCannot} be negative.

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