Customer Retention Rate in Business Metrics Formulas

Customer Retention Rate measures the percentage of customers retained in the business out of the total customer base in a given period. And is denoted by CRR.

Formulas to find Customer Retention Rate in Business Metrics

fxCustomer Retention RateGo

Business Metrics formulas that make use of Customer Retention Rate

fxCustomers Lifetime Value with Discount RateGo

List of variables in Business Metrics formulas

fx Existing Customers Go

fx Customers at Beginning Go

FAQ

What is the Customer Retention Rate?

Customer Retention Rate measures the percentage of customers retained in the business out of the total customer base in a given period.

Can the Customer Retention Rate be negative?

{YesorNo}, the Customer Retention Rate, measured in {OutputVariableMeasurementName} {CanorCannot} be negative.

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