Customer Lifetime Value in Business Metrics Formulas

Customer Lifetime Value is a metric that represents the total net profit a company can expect to generate from a customer throughout their entire relationship. And is denoted by CLV.

Formulas to find Customer Lifetime Value in Business Metrics

fxCustomer Lifetime ValueGo

fxCustomers Lifetime Value with Discount RateGo

List of variables in Business Metrics formulas

fx Average Cost of Customer Value Go

fx Average Cost of Customer Lifetime Go

fx Customer Acquisition Cost Go

fx Contribution Margin Go

fx Customer Retention Rate Go

fx Discount Rate Go

FAQ

What is the Customer Lifetime Value?

Customer Lifetime Value is a metric that represents the total net profit a company can expect to generate from a customer throughout their entire relationship.

Can the Customer Lifetime Value be negative?

{YesorNo}, the Customer Lifetime Value, measured in {OutputVariableMeasurementName} {CanorCannot} be negative.

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