Customer Acquisition Cost in Business Metrics Formulas

Customer Acquisition Cost is the amount of money a business spends to get a customer to purchase its products or services. And is denoted by CAC.

Business Metrics formulas that make use of Customer Acquisition Cost

fxCustomer Lifetime ValueGo

What is the Customer Acquisition Cost?

Customer Acquisition Cost is the amount of money a business spends to get a customer to purchase its products or services.

Can the Customer Acquisition Cost be negative?

{YesorNo}, the Customer Acquisition Cost, measured in {OutputVariableMeasurementName} {CanorCannot} be negative.

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