Brand Purchases in Business Metrics Formulas

Brand Purchases refers to the purchases made in a particular brand. And is denoted by B_purchases.

Business Metrics formulas that make use of Brand Purchases

fxRevenue Share of RequirementsGo

What is the Brand Purchases?

Brand Purchases refers to the purchases made in a particular brand.

Can the Brand Purchases be negative?

{YesorNo}, the Brand Purchases, measured in {OutputVariableMeasurementName} {CanorCannot} be negative.

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